@BillEvery prominent WordPress company I know of seems to be growing in size, how can this be happening if prices are too low?

The reason that WordPress is holding its own reasonably well these days, five years into the worst economic setback in generations, probably has something to do with the fact that it is 'the economical solution'. As businesses steadily adapt to tougher times, there is a general movement toward more-economical solutions to their needs.

In bad economic times, there are indeed those who come up smelling like a rose; who actually benefit, within the general climate of misfortune. WordPress is well-positioned to be one of those who normally sits low on the totem-pole .... but when the wider industry suffers a set-back, is an affordable hire for what remains to be done.

Some of the businesses & people now coming into the WordPress market, have in the past paid steeper prices for their web-presence. Some of them will at first be relieved, by product prices that seem high to us. For awhile, WordPress product providers may see an uptick in their prospects.

But .... the underlying reasons for what is happening should be examined & studied carefully, and the longer-term implications of the phenomenon factored in realistically.