Good for you Jacqui!

People need to wake up like you did and realize that cutting out the middleman like Woo will result in more choices for them from more developers soon.

That $1,038.40 is now available to developers who will appreciate your business.

WooCommerce is open source, anyone can develop plugins for it. I personally have pledged to not buy anything from them ever again and to support independent developers.

Previously when I had the choice of buying similar plugins from Woo or an independent guy I chose Woo, now, I will not do that anymore. That also goes for any other vendor that decides to take advantage of me. No more money from me.

As to other companies jumping on the "raise your rates" bandwagon. Good luck, I plan on cutting you guys too because I already support several companies whose products and support I barely use.

This is a good time to trim my expenses.