Lisa, do you remember what happened after that forum debacle? They apologized and promised to be more transparent. They even wrote a blog post about it in Oct 2012 and pledged to change.

Cut to July 2013 and they are doing their 5-year sale and telling people prices are increasing, but not disclosing that a lifetime license is now going to become a 2-year license just a few weeks after their sale, even if you bought one during that sale.

A leopard doesn't change it's spots because they just engage in the same behavior all over again.

They are getting praise from people on their site, but only because those people are clueless about this blog post and what work it took all weekend to force their hand.

They don't realize that Woo would probably have been sued out of existence and ostracized by the WordPress community at large (apart from one supporting blogger) had they not agreed to abide by the law and give people what they had previously sold to them.

Even my father who knows nothing about software knows that you can't sell someone something and then after you get their money refuse to provide it. That's just a common sense principal in law around the world.