I am on two minds about this. I find the direction Kinsta has taken a really interesting one. Them moving into this market whilst they were/are strongly positioned in the WordPress hosting market is pretty interesting, and I’d love to know their decisions behind this move.

For me looking from the outside I just don’t see why you’d dilute your brand appeal and resources moving into this space and not continue to focus on innovating in the WordPress hosting space. Has growth in the WP area hit a limit for them?

When I was at CloudFest EU it was stated that basically the only general hosting market that is still growing is WordPress hosting, so you’d assume there is plenty of room to grow for them?

Static Site hosting is cool, and I’m sure they’ve probably build a great product, but personally I don’t really understand they’re pursuing this highly competitive and saturated market.

Now obviously I’m biased to WordPress, so this might be a fantastic business decision, we’ll have to wait and see 🙂