Thank you both for your suggestions.

I feel like facebook and twitter both now are devaluing automated posts in user feeds from Jetpack. I suspect it is the same for other programmatic post-making solutions. So, yeah… it’s a marginally useful feature and one that is totally random to pick to monetize.

It was really nice to set up for clients who have a social presence, but were unlikely to utilize them much. Letting wordpress drive content to those platforms made a lot of sense at the time. But, now.. I’m not so sure.