If Jetpack’s implementation catches on and other plugins follow suit, it could cause the block inserter to become a frustrating minefield.

Coming back to this, I am hoping that 2 things may help here:

1. The current WordPress.org Plugin Guidelines have specific rules in place to avoid random features being blocked behind a paywall. Software as a Service is permitted, but Trialware is not. As a result, if a block is not available in a plugin you’ve installed from the WordPress.org plugin directory, there is a reason for it.

2. Jetpack’s implementation is still, as I mentioned earlier, a work in progress. It’s in a Beta phase. We’re collecting feedback and will keep iterating before the feature becomes available to all site owners.

We’ve already experimented with different ideas to make things clearer in the block picker as well (here are 2 examples). We’ll keep experimenting.

If anyone has feedback on the current implementation, or wants to help with testing, do not hesitate to join our Beta group and/or contact us with your remarks and ideas. Thank you!