In reply to Gary.

If the editor is going to be used by companies to push premium blocks like in an app store, then there should be a way for users to filter free and paid blocks when searching for them.

I definitely agree. The current block picker could be improved, and we know it will be. The Block directory project will bring in big changes for once, but the picker is already continuously improving, as we can see by browsing the Gutenberg repository and looking at the “Inserter” component label.

Ideally you’d be able to filter your search using multiple factors. Free/paid is one of them, but I could also imagine ratings, number of active installs, or whether the block is translated in your language or not. I’ll personally be keeping a close eye on the Block Directory project to see where this goes.