So showing a link to an extension plugin for, say Woo Commerce, EDD or Contact Form 7 would be “advertising”, but if one bundled that as a “module” in their main plugin, it suddenly is “helping”? Wouldn’t that be an incentive for plugin authors to cram even more things into the already big plugins in order to be able to “help” people?

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So showing a link to an extension plugin for, say Woo Commerce, EDD or Contact Form 7 would be "advertising", but if one bundled that as a "module" in their main plugin, it suddenly is "helping"? Wouldn't that be an incentive for plugin authors to cram even more things into the already big plugins in order to be able to "help" people?

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