I see why Jetpack did this and while it is not to my taste I can see how it can be of benefit to the user.

However Jetpack need to make it much clearer that they are adverts/promotions. That’s the law – otherwise you fall into the same trap as google who promoted their own products before others without any indicator that they were not natural search results. This resulted in huge fines from the EU.

This will be a great example to use in my presentation “The power of Free” at WordCamp Europe