In reply to Michael.

Michael, I would agree that if a business' success hinged on using a particular name/word/whatever, there would be a problem. EXCEPT in the case of that word being descriptive of what the business does. WE HELP WITH WORDPRESS, and so it seems obvious that when expressing that we'd want need to use the word. (And don't make the ridiculous "WP" argument; only WordPress people get that and they aren't the target).

As I've said before, it is our position that there is no valid trademark on "the string" , at least not yet, so that covers things on that front, but now I'll cover them further: The US 9th Circuit Court of Appeals (that's the step right before the Supreme Court) has already ruled that even when there is a trademark in place, the idea of "nominative use" allows what I described above.

But none of this matters any more unless someone else wishes to pick up the torch and run with it. WordPress and I have made peace.