I really like the notion of re-imagining the admin area of WordPress. Especially after seeing what the Copyblogger folks did with their Rainmaker platform. I think that there's a lot of opportunity to design the admin area to make it user friendly for the uninitiated user and also for folks who may know what they're doing. As it stands today, in my opinion, the admin area is just a difficult experience for folks who don't know WP... I like where this guy is going with the admin... Gives me some ideas. =)

Good stuff.