Reading your post I reflected a bit on our conversation the other night. (By the way, you're welcome for the blogging fodder ;) .) One things sticks out to me now: your statement about everyone who's blogging about WordPress making money that's good enough for them in their individual efforts.

I just don't think that's the case.

Until advertising reaches a larger magnitude, one that has critical mass, I don't think $50, $100, $200 ads here and there are really enough for most of us, which is why this blogging thing is an "also I" kind of project, instead of something we can really spend a good deal of our time on.

For now I'm still sitting on my conclusion: the best thing for all of us is to combine forces. Suck it up, take the dive, and trust in the collective effort.

Any takers?