I was going to say the same as Ryan - that anyone pulling in ad money now isn't pulling in enough (in most cases).

But it's clear from reading down in the comments that people ARE willing to pay for solid, timeless resources.

So maybe if we had some sort of collective of writers under one roof pumping out really good PDFs for sale. Not news (becasue that gets repeated ad nauseum) but tutorials, how-tos, tricks, cool stuff.