In reply to Miroslav Glavić.

The average person uses shared hosting.
The average person thinks "just a few clicks" will get anything done.
The average person complaints the loudest when free software doesn't work like they want it to.
The average person takes most of the support time.
The average person doesn't have a clue about the value of a particular solution.
The average person doesn't care how awesome the code is.
The average person doesn't care about WordPress or GPL.

The average person is not who you want to target, in any business.