Ultimately it is our marketing that sets us apart from anyone within the industry [...] I truly believe that the WooThemes marketing machine runs on a different playing field.

Statements like these would normally make me stop reading the article, close the magazine or browser window, and normally leads to a completely non-rational dislike for the person in question.

However, having seen Adii go from a (well renowned) Wordpress theme developer, to WooTeam front man, and the sheer effort that goes with that, I have to completely agree with him.

I can't keep up reading all of Adii's twitters, blog posts, vimeo's, mailers (And the things I am missing). Then any time I go to a site vaguely about Wordpress Themes, I see a WooThemes banner there.

I think Adii's online marketting prowess is operating on a different playing field. I just hope he finds some time to sleep.