In reply to WP-Translations (@WPTranslations_).

No one claimed that you said it was easy. You did say that it's the way things should be. I agree with that, assuming a particular theme has reached a certain level of popularity. You got to have the popularity before you can be L10n ready. Either that or have the resources to invest in it. I don't have any, but I'd love to see some ROI figures from anyone who's done this out of the gate. Unless you only have a handful of products, most theme shops aren't going to take that risk. So, you rely on the community, which is a much safer bet.