I saw the title looking forward to a great read. However I find little in the article about how "business owners benefit from publicly sharing revenue stats"? You open with mentioning the recent WooCommerce acquisition by Automattic, where's the public revenue stats for Woo? Has there been public sharing of how much they were acquired for? Poor title.

However, I do agree with pippen and others in the comments that there's very good value in a business built on the open source model for their code.

Disappointed that the article didn't deliver on what the title promised.