In reply to Pippin Williamson.

A very interesting exchange. I can see merit in both points of view, but I would like to hope that Pippin's approach will work for him and others.

From a customer's perspective, as opposed to a competing business perspective, I prefer dealing with companies that have at least some openness in communication even if they don't reveal sales numbers. It makes them seem human, and that they actually care.

While reading, I was thinking about WooCommerce, which I believe is largely based on Jigoshop's code. Although Woo pulled it off (and pulled way ahead), I'm sure there was a huge amount of work needed to make it happen. So I suppose that almost supports both of those opinions.

Dave