As I eluded to in my article, I'm skeptical about this practice among new founders.

Consider these two points:

1. People are liars -- sorry -- promoters, as to say, I don't believe some of the reported numbers. It's easy to attract "entrepreneurs" with your "entrepreneurial" story. Sharing revenue is an attractor, especially when the numbers are exciting. It's also a conditioning mechanism, those that are reporting record profits, are sure to have a great product!

Says who?

As a podcast host, I've pre-interviewed people that wanted to share numbers with me. After doing some reverse engineering, I found that those numbers just don't line up with the evidence I've accumulated. When asking for proof, I would get a round around, which inevitably lead to no interview.

For the business reporting, it will more than likely lead to an artificial injection of traffic/revenue that will eventually tail off. Or it won't. My point here is, be cautious of what you read, revenue reports are becoming another form of content marketing.

Which leads me to my next point.

2. It isn't always healthy. Pippin's business is a great example.

There are folks that feel like "competing" with him isn't going to be possible. Look at those numbers, how could they? We'll never compete! So they don't launch.

There are folks that *are* competing with him, looking at his numbers asking why they haven't achieved what he and his team have. They become stressed and overworked.

They aren't looking at the big picture, the long game, and the fact that he's been doing it for *many* years. People are (still) convinced that this stuff will magically happen overnight. It won't and it didn't for Pippin.

Entrepreneurs are blessed with a grand vision and a passion to win. Thus, they pile guilt and criticism onto themselves daily in the pursuit of greatness. A constant doubt and remorse becomes the norm. This leads to burn out, super-amounts of stress or the extreme, they take their own lives. If you don't think founder suicide is real, look it up.

There's always going to be someone else that has real growth and gains, while others are yet to "figure it out." As someone that helps folks in this space, and has even offered coaching, the #1 question I get asked is -- what's the blueprint?

Sure that question takes on various forms:

- How did you do it?
- What should I do to be like xyz company?
- Where do I find a market like them?

There is no accurate answer for *your* business. Looking at someone else's bank statement isn't going to change the course of *your* success. Don't get lost in the hype and just because someone else is reporting their numbers, doesn't mean you have to.

Save your disclosures for a professional mastermind or better yet -- your mentor.