To add to the conversation (rather than just griping). A question I have had (when discussion comes around transparency in revenue reporting), is whether its only happening when numbers are "good". In other words, its much easier for businesses to be "transparent" when:

- numbers are on an upward trend
- reflect a "healthy" business
- support a recent decision.

But what about when:

- revenue is on a downward trend
- indicate the business is struggling?
- prove a recent decision sucked?

I think transparency has greater value to the consumer of that information when FULL transparency happens. But what benefit is it to a business to report those "negative" numbers? How does that help their bottom line?