@Jeff and others...

I think this is an opportunity, not a threat. FWIW.

We need to start talking about "WordPress on-boarding". It should be a THING.

On-boarding is a really big deal with SaaS startups and mature companies, because it's the difference between a purchasing decision and successful long-term adoption/use/faithfulness to a product.

There's really been little said/done, to my knowledge, with WordPress in this regard.

In my imagination, I see a smart service that exposes a plugin that is active on a fresh WP install (instead of Hello Dolly!!), which follows you and progressively introduces the Admin to you, and all the key features. It would know what you've done and not done, and what you're struggling with, to some degree. It would suggest what the "next thing" to learn is, etc.

I'm no expert, but I think there's some exciting opportunity here to create something that makes the on-boarding experience really great for new users.

I should be really naughty, create one, and call it... Hello Dolly!! Ha :)

-Alister