While the copy on Kickstarter leaves a bit to be desired, it's definitely readable and understandable (the video is much better). It seems a number of people either didn't read the copy or watch the video.

Then there are folks who get caught up on the wrong things. What if it was called "NinjaPress" or "Rock-starPress"? Would we be arguing about ninja worship or rock-star worship? I actually like the term "hero". There are some true heroes to me in the WordPress community. These are people who have shaped my life both on a personal and career level. The idea behind this project is to help others become heroes. What does it matter if the people it helps never become heroes to the community or the world? Maybe those people will become heroes to their children or their local communities via their work with WordPress.

What really set a number of people off is a lead WordPress developer publicly putting down a project that seems to be, in all honesty, trying to do something beneficial for others. This can be a death sentence for such a project.