In reply to Miroslav Glavić.

Jeff & company already do it.

I love the Tavern and have been coming here since it's doors were opened, but HeroPress was trying to do the exact opposite of what the Tavern does.

The Tavern generally writes for the mainstream WordPress community. HeroPress isn't trying to reach that audience at all. Instead, they are trying to reach the people on the very edges of the community (people who aren't going to migrate over to the mainstream) and then encourage them to become part of the mainstream. That's not part of the Tavern's mission.