I wish them well. I don't use the product and they have disappointed their many fans and trust once broken is sometimes nearly impossible to regain.

I have worked in or been involved with companies going through painful financial times. It's no fun for anyone.

Still, they do have their loyal supporters and that is something to build on. I imagine at this point they last thing they want is more advice, but it sounds as if they did not market their themes and technology correctly. They failed to differentiate themselves in what is now a crowded market. That can still be made to happen.