I can understand any small software company running into troubles. The business environment changes all the time. And change in the WordPress business environment has been accelerating for the last two years.

Crappy things happen. Companies make mistakes.

But what is unforgivable is Headway continuing to take money from new customers when they are unable to serve their current base.

Even after months of woes, Headway is still offering their product to new customers.

Ethical companies don't do this. Many software providers limit their intake of customers so they don't go beyond their capacity.

All companies are guilty of making mistakes. Ethical companies don't take new passangers while continuing to drive toward a cliff.

They should have stopped taking new sales many months ago.