In reply to Pete.

Having the chance to create columns if fine. It gives more options about how the regular user can display its content.

Of course, I would never expect for a non-techy person to learn HTML. Much less CSS or anything to just get that going. People are lazy.

Page Builders add bloat to WordPress like maybe Gutenberg will kind of do, but I bet there is a need for it... like it exists for Page Builders... especially at WP.com

Heck, Page Builders can even be hard to learn for non-techy people (you need basic CSS understanding at least)... and if they can't use them... they will feel frustrated and blame WordPress for it... not the builder.

And I think they are aiming to eliminate that with Gutenberg and to provide a better experience to the regular user.