In reply to Pete.

I agree. But I think we're past the point where we can seriously expect that this isn't going to be a page builder, so the next best option is one that everyone can use. As much as I'd love to force everyone to learn HTML before they could build their first website, that hasn't worked, page builders have already proliferated, and so WordPress has no choice but to either keep up to compete, or risk becoming irrelevant. As much as it kills me to admit it, the standardistas lost this battle a long time ago.