In reply to Rick Gregory.

For that job, and to resolve these issues, you need someone with real marketing chops.

At the moment, as with several other issues over the years, it feels very much like the inmates have taken over and are running the asylum again.

Very soon WP is going to reach the tipping point where it will have reached peak installs ~ in the techy/dev market ~ and will need start learning how to convince normal folk that WP is worth them investing their time to learn.

That won't happen with GB the way it looks like its going right now.

If GB does deliver on its promise, everyone wins. But, right now, its far too early to say how it will look and work in its "final" form.

Be that as it may, by far the THE BEST approach would to choose one of the options Matt put forward regarding GB as a plugin, and/or to investigate further how the Yoast alternatives might work.

But by far THE WORST alternative would be to blunder on with the GB devs in denial, and a one-size-fits-all approach to WP 5.