The success of WordPress in the CMS market (nearly 40 percent market share) has been predicated on "No coding required as use of smart templates and blocks fit together by natural drag and drop operations". But the reality has been that UI Designers with knowledge of first HTML, then CSS, and now JSON and snippets of Javascript will be at significant advantage in creating their designs. In effect, WP is becoming pseudo no coding required and definitely "know where all the magic buttons and Easter eggs are hidden!!"