In reply to Nik.

Any time I’ve tried to explain patterns to clients they keep thinking I’m talking about graphical patters like crosshatch, or checkered. When I explain that patterns in this case refers to reusable layout sections they say things like “can we rename it to that”, and start workshopping their favourite name . “Patterns” does not mean “reusable layout chunks” to the sort of employees who update websites for average small companies.