In reply to Tim Kaye.

Have you guys tried out Medium? It's probably one of the originators of a good well-rounded writing UX that integrates rich media and some funky formatting. Gutenberg is WordPress's attempt to modernise with an updated UX inspired by writers like Medium and provide the stepping stones for the next wave of website creators to create sweet content with.

I still feel there are some dodgy decisions in the architecture of Gutenberg, but since there's plenty of that in WP already and we can still make pretty decent websites with it (who's perfect anyway?), Gutenberg could actually prove to be the new (if maybe awkward at first) normal.

But I guess it is a pretty tall order to write software that affects 25% of the world's websites. Not everyone is gonna be pleased.