In reply to Matt.

Hi Matt,
I like that the content is separated by blocks and isn't just floating around one big WYSYWYG content box. The drag and drop is visual and a content editor can easily understand that he can put various types of text and images easily and reorder them in an effortless way.

The way it's implemented server-side is also amazing, you create a component, similar to a shortcode in WP, and it can be reused on multiple pages.

It just looks more intuitive.

Have a look https://vimeo.com/104052531