In reply to Carl Hancock.

I'll also add that Alexa's data isn't 100% accurate analytics. It's a sample and nothing else.

Don't look at those numbers and assume that is what they really are, because the numbers are actually much much higher across the board. It's not Google Analytics.

Here's a good article that details exactly what i'm saying:

http://blog.kissmetrics.com/free-analytics-accuracy/

There are FAR more sites using our products than what are returned in that data and there are far more sites using the other products returned in that data.

What it is good for, for us, is a strong sample to compare with. While the analytics are not 100% complete, it's enough of a sample to draw conclusions from which is why it has any value at all to businesses.