Lee Hodson makes very good points. I dislike pop ups as much as the next guy, don't use them on my sites, for example have refused unsolicited offers to add popup ads. But google is dictating too much, this is not solely about pop ups or user experience either. Like a user will not use Google search but go to Bing to search for pop up less sites if Google doesn't do this? Anybody actually believes this is a likely scenario?