In reply to Lee Hodson.

@Miroslav Glavic - From a popup plugin creators perspective @Lee Hodson is 100% right. Google isn't going to make the effort to decide if it's truly an Intrusive Ad or a notification. They simply are going to say oops you showed a popup on page load.

Its that impartial decision that is going to be the issue. They will penalize both types just the same.

And from your own words

That would be called a notification, not an ad (advertisement).

Again, that would be a feedback request/form not an ad (advertisement).

You completely condone the usage in those cases, but a site owner will now not be able to use either based on the wording of googles post.

That all said, the point is mute. On one hand its google and they could care less about any of our opinions, on the other this only affects mobile sites. Disable the popup on mobile & viola you can still show them to everyone else. At least that is how google put it.

Now every sites breakdown of mobile / desktop traffic is different, so the effects on any given site will vary, but many of my sites have less than 5% of all traffic using mobile so what do I care ;).

But sites with >50% mobile traffic are going to see huge drops in sub / feedback rates. Meaning huge drops across the board in potential revenue, which google isn't going to help recover. Yet they don't seem to be following the rule themselves since their adwords popup ads don't seem to have been targeted.

That is in itself a major issue for me. They are willing to convert other peoples income into more profits for themselves. Yippeee for them.