In reply to Lee Hodson.

@daniel, as others have said, if you think that this kind of ads are important to you site so just keep using them. The problem here is not what google exactly does, it is that every little fart they release is being amplified by all the SEO "experts" that just can not help site owners to build a better site that will not need email registration popups and the like at all.

Ads are just being blocked more and more on more devices so for people that have a business that depend on them SEO is not the biggest worry they should have.

And if you personally don't like google as a big corp, then hurt their profits by using different search, I am sure that you can find something in which having more ads and them being more obtrusive is a good SEO....