In reply to Ron.

If I said to you "If you don't give me £1000 today I will tell all your neighbours many stories about you that will stop them talking with you and make your family think twice before visiting you.", would I not be holding you to ransom? That would be classed as me 'telling' you to behave a particular way or else... The same argument applies to Google when it sets new rules that dictate the design and feature preferences permitted to be used by the websites Google displays in search results.

I've already clearly stated that Google is in business to make money. I'd be silly not recognize that, wouldn't I?

The battle for search engine service dominance was won in the past. That is self evident. I was around in those days too. Not quite sure your point but your statement does show a defeatist attitude and betrays your feelings of hopelessness at anyone else ever overtaking Google. Running forward with your statement, as Google is the dominant search engine and as Google does control the tap (faucet) that opens or closes the flow of traffic to most websites then Google could, in many ways, be considered a monopoly or a public service and must be regulated as such.

Google has the power to wipe businesses off the 'Google' internet. Google Search needs to limit itself to matching search intent to page content, leave web masters to decide how they deliver & frame their content, and leave search users to decide whether or not they want to visit a page (as indicated by little icons next to result links that suggest what will be found at the link target).