1. Nancy

    Disappointed WordPress continues to encourage AMP. With their nonstandard coding practices, ignoring W3C coding standards, isn’t in the best interests in making websites cost effective. Yes, there are plugins but there are so many custom post types, this isn’t always an easy implementation. It’s costly. Build it once, not twice and not with another set of code because they ignored standards. I know SEO people love it, news sites love it, but I find I leave AMP pages – they are usually unattractive and awkward.


    • Knut Sparhell

      I haven’t actually seen WordPress.org encouraging AMP, but Automattic does.

      The AMP HTML part, first of the three technologies that makes AMP, is not “nonstandard” and not ignoring W3C “coding standards”. It is a HTML framework, thus based on HTML. HTML is the extensible base, the replacement tags and restrictions are defined using W3C HTML. That’s why it can be shown in web browsers with no add-ons. The are no “AMP readers”.

      How an AMP page looks has little to do with AMP as a technology, rather the fact that most themes lack full support for it. Using the “reader mode” of the AMP plugin will just generate a dull page, sometimes odd.

      There is a lot to say about AMP, the project, standard and implementations, including misunderstandings. This post from Electronic Frontier Foundation (EFF) sums it all up quite well.


      • Nancy

        Yes WordPress is under the umbrella of Automattic to be specific.
        Yes, you would need AMP HTML (tags), AMP Javascript, etc. It is a different setup than normal web pages as referenced in the article you shared. AMP is not part of the W3C standards unless I’m mistaken and those tags and additional markup are now recognized.

        You would not need AMP tags for a normal website. You can have a very fast website without using AMP separate markup.

        Simply because a web browser can read AMP markup doesn’t mean it is adhering to web standards. It still requires more time to make a website with AMP in addition to a normal website. That was the original point of the W3C standardization for markup.


        • Justin Tadlock

          WordPress is not under the umbrella of Automattic. Automattic provides a significant portion of its resources and time into development of WordPress. However, so do many, many other companies and individuals.

          I have not seen that much encouragement of AMP from the inner WordPress community. It’s been pretty much a mixed bag.

          Nevertheless, this post is about a Google-owned and operated project called Web Stories, which is merely a plugin that users can choose whether to install. The plugin will only be successful by the number of users it gets.


  2. David

    I am just about to get a new WordPress website/blog together and I want it to have the Google Story and AMP plugins available. The website/blog will be a knowledge site and gateway to a new hyper focussed internet radio station and Google Story would be an asset I think…..

    Any hosts using this plug in yet? Any tips or tricks?



  3. Neha

    If the plugin is from Google then it would certainly be good. I have tried so many AMP plugins till now, but got disappointed from all of them. Will try the beta version. Thanks for letting us know about this.


  4. Destiny

    I’m more concerned with how Amp stories will appear on search engine, if they’ll appear at all. Does it mean publishers will have to optimize for SEO. Will it create another SEO myth?


  5. Von

    I built my whole site on AMP and I am looking forward to further integrations between WordPress and AMP. I’m glad that this plugin is now available and is backed by Google and WordPress, I’m really looking forward to what we can do into the future.


  6. John Smart

    Have been hoping to see a plugin like this come from Google itself. Finally we’re here. Can’t wait to test it.


  7. Bill

    We have been working on getting AMP implemented which is a big project since our site needs some remapping. Agree that making AMP look good is another big hurdle but doable. We are definitely going to look at adding the stories feature as well.


  8. Fabio

    Do you know how to add the Google Analytics code on the stories? I’m not using the AMP plugin. Only this Web Story Plugin.



    • Pascal Birchler

      At the moment, Google Analytics will be added automatically if you are using the Site Kit WordPress plugin. We are working on a settings page though where users can enter their Google Analytics ID and we’ll automatically add the necessary tracking code. Also, there will be plenty of ways for developers to tweak the tracking to their liking.


  9. Andreas Lopez

    AMP is causing more trouble than it’s worth. It barely works for us and is also very WooCommerce un-friendly.

    I wished Google would be more user AND developer oriented and less trying to imitate Facebook and Instagram.




  10. Uwe

    Hi Justin,
    thanks for your information.
    Do you know how to edit the URL ?
    By default it looks like ……./stories/….. how to edit “stories” ?
    Or is this a must.
    Best regards,


  11. Eddy Abasiada

    Please what is the advantage of AMP because I have seen a lot about it but I have no idea about


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