Looks colorful and flashy and says “Google” on it, so I’m sure it will receive thousands of installs very quickly. However it’s clear this thing will be a beast in terms of API calls and code bloat…

Plus, I’m assuming it will force load most of these scripts in the header rather than the footer. And now thousands more webmasters will be installing both Tag Manager and also GA and others, meaning a potential mess of duplicate scripts.

It was nice to see the new Google GSC console finally begin encouraging verification by DNS records instead of janky HTML files and snippets, but this looks like 2 steps backward.

Ultimately I’m guessing this will hurt WordPress performance and stability more than it helps. And look how poorly other Big Tech corporations took care of their “official” WordPress plugins, such as Facebook, Google AMP, CloudFlare, SendGrid, etc…