You are so right! Design is the ‘packaging’ for any product. Personally I am great with design; give me a paper and pencil and I can do a whiz-bang job. But tell me to put that on a website and I’m totally lost. I know nothing about computers. Fortunately, I have a son who can take my ideas and transfer them to a workable website. Not everyone is so blessed to have a webmaster in the family. A website should have a ‘theme’ or say something about the basic ideas of the website. Most website themes are fairly generic and would do for many applications, but if you are doing a website about recipes, for instance, the design should have something to do with food. When I was first thinking about starting a website I had some definite ideas about what I wanted. I spent many weeks hunting around for pictures, comparing site styles, what the different functions of a site are, etc. I didn’t end up with what I had first intended, but rather what was available, and what I felt ‘worked’ for my purpose. As for ‘putting it on the shelf’…yes, I’ve thought about it. Throw it all out and start over. Do something different; a change of scene. But I do like the way it is and I’m comfortable with the way it works so it will stay. On the other hand, I do have several "other" sites in mind…