In reply to Martin.

There are ways around the ruling in Austria. Cloudflare will soon be roling out Zaraz for Enterprise customers, which allows you to basically use Google Analytics, anonymize the data, and keep it within the EU.

There’s also CAOS Pro (a –much!– cheaper alternative for WordPress), which basically does the same, but without the fancy CDN part. It just reroutes all requests to google-analytics.com, etc. to your own server, then erases all sensitive data, and passes it to Google.

What I’m wondering is what online marketeers will do in the near future. Because the GDPR is starting to make their pool for data driven decision making much smaller.