What about full “site templates”?

We tested prebuilt patterns, page layouts, and full site templates with Edupack users. Novice WordPress users were most comfortable with full site templates that gave them prebuilt websites, tuned to their use cases.

Site layouts were attractive to folks with some idea of the content they wanted on their websites, and the concept of any type of “pattern” was only understood by folks with some design experience.

Designing the editor to meet a user’s experience level would be a super great way to meet users with features that march their experience.