"To the business owner it should be the start of getting the website they always thought they were going to get, but never quite did, for a price they can justify, and that everyone can use"

ROFL - if it was that simple they would have done it long ago. Price is not the limiting factor! Knowledge, expertise and actually taking the time to do it means that things will stay pretty much the same for the vast majority of businesses.

Having a web site and having an effective web site are two very different things. The content on your web site and the way it is written is more important than the design.