In reply to Richard.

Hi Richard, I don't think I described it as fully passive income. I suppose I would describe it as "semi-passive"!

We have to work a couple of hours each day as an absolute minimum to respond to support requests. This is essential and we do this even when we're on holiday (and often at weekends).

But the good thing is that once the plugin support is done, everything else becomes optional. We choose to work more hours improving the plugins, adding new features and marketing the plugins, but this is more flexible and less pressured than building websites for clients.

I suppose it's just a different business model. Client work is a service business, whereas plugins are a product business. With a product business, you do a lot of work developing your product upfront. If it's successful, you have to continue supporting and developing it, but the work becomes more passive.

With a service business, the only way to scale is to take on staff (which we didn't want to do). If you're providing the service yourself, the amount of work will always be (roughly) the same, or the money stops coming in.

So it's definitely more passive than our previous work, but we still have to - and want to - work hard.