In reply to Jeff Matson.

@Jeff to support automatic updates, you'll have to host the plugin on your own repo or using a service. Trust me buddy, hosting it on your WordPress (e.g. via EDD) is x20 less secure. Not because the WordPress e-commerce solutions are not secure, but because you'll have 20 plugins and themes, most of them written by self taught developers without any sufficient security knowledge. And the sole reason the community trust them is because they are listed on WP.org (2 people review ~50 plugins a day, not really secure). So yes, we'll probably be more interesting target for attacks, but we are by far more qualified to fight those. Just the fact that our backend code is proprietary makes it 10 times harder to find vulnerabilities. Also, we use AWS S3 secure links, that makes it harder for attackers.

Bottom line, it's easier to hack your WordPress install then our service.

Yes, we (still) don't have Google's or Amazon's credibility in the WP community. If you can't take the risk of hosting using a service, services like Freemius are simply not for you.