Schema.org provides a standard way of marking up structured data so that it can be easily found by search engines and properly structured for other forms of data communication, i.e. JSON. Search engines such as Bing, Google, Yahoo! and others make use of this “shared markup vocabulary” to correctly identify the content on web pages.
Schema.org is now an expansive reference for how to mark up all kinds of information, including events, recipes, reservations, human anatomy, medications, property, etc., with new categories being added regularly.
WP Address Schema is a new plugin that takes on the task of formatting addresses correctly for local businesses. The plugin makes it easy for you to comply with Schema.org’s standard for displaying the address of a physical business or branch of an organization.
Once installed, you can add addresses under a new menu in the admin:
You can also manage multiple addresses for use in different areas on your site. Once you’ve set up your addresses, you can place them on your site using a unique shortcode, template tag, or the bundled address schema widget.
Address schemas are then outputted with the correct markup:
The WP Address Schema plugin currently supports the following fields and will be adding more in the future:
- Company Name
- Address Line 1
- Address Line 2
- Address Line 3
- Town/City
- State/County
- Country
- Postal/Zip Code
- Telephone
- Fax
- Opening Hours
Creating the proper HTML markup for an address is likely to be a supreme pain for many WordPress users. This plugin takes all the guesswork out of it and keeps you up to date with the format that search engines use to find businesses. If you’re not yet formatting the address on your website with Schema.org standards in mind, installing WP Address Schema from WordPress.org is an easy way to get started.
Hey Sarah, I recently heard about schema.org. From your post, it looks like this plugin is great for local brick & mortar businesses. Is this the primary purpose of this plugin? If so, is it beneficial for non brick and mortar businesses to use schema.org, just not with this plugin? Thanks.