Here is an article on Engadet about another Facebook alternative http://www.engadget.com/2014/09/26/ello/

It makes for interesting reading, Ello is a social network service that sounds good, but I from reading the article, BuddyPress already has it beat out of the box and is a more mature system. Worth reading as a case study into what people are doing in this space, it can help inform how to move with Flox.