In reply to Nick.

Hiya Nick!

Google wants quality content that answers a searcher's questions. I aim for 300-500 words because that's standard. Yes, long-form content can also be helpful but most people looking to buy a roof won't read that.

Right now, most roofing sites I have seen and personally worked with have exactly zero blog posts. So, that's the rationale.

You don't need to expand the writing. The articles are complete and perfect as-is. They include outbound links, a call to action, and were written to answer potential questions from clients.

All of this comes from my experience as a writer who also spent 14 years in the construction industry as a secretary who built their websites.

Thanks for the thoughts.