In reply to Mike Schinkel.

Heya Mike.

This is an excellent question and has been brought up quite a bit.

Small, service-based businesses have a difficult time competing with the Franchise industry since Franchisees have the backing of a much larger brand that provides all of the marketing collateral -- including their websites and their content.

The Franchise Industry is a $767+ Billion industry (https://www.statista.com/topics/5048/franchising-in-the-us/). That's a lot of firepower.

So this product is based upon my experience working in the franchise industry. They live and breathe duplicate content.

How so?

Because it's the Franchisor's job to provide marketing collateral, they often hire PR firms to write articles that are syndicated to multisite website installs. The Franchisee has no ability to localize the content. It's just on their website. That content is all duplicate content.

Further, I spent a little over a year writing templated page content for roofermarketers.com. This agency exclusively builds websites for roofers. All of that content I have written would be considered duplicate content.

And yet, they have increased the business of these roofing companies? How? Google ads, copy that informs and works, well-written text.

With my blog post pack, these service-based companies also have things to share on social media -- Twitter, Facebook, LinkedIn -- as well as in their email marketing.

People go to websites for two reasons: validation and discovery. Yes, once they found the local business, they want to be able to see if they know their stuff.

The topics I've covered in this roofing pack also help serve as FAQ. This builds and internal library for the sales team to send to prospective clients.

So, what's worse than duplicate content? No content.

Also, duplicate content isn't a penalty.

"While not technically a penalty, duplicate content can still sometimes impact search engine rankings. When there are multiple pieces of, as Google calls it, "appreciably similar" content in more than one location on the Internet, it can be difficult for search engines to decide which version is more relevant to a given search query." Moz (https://moz.com/learn/seo/duplicate-content)