In reply to Nick.

Hi Bridget:

Yes, long-form content can also be helpful but most people looking to buy a roof won’t read that.

Just curious how you now this to be fact, or if it is just an opinion? The things that I have read for decades and my intuition has told me that long-form content is critical for those who are looking to spend a considerable amount of money on something. Before they buy people really want to feel confident, and short-form content rarely can provide that level of confidence. And I would guess that roofs are expensive and that those shopping for a roof would not be too different from people shopping for other things.

That said, I'm open to research that you have that would counter that belief of mine.

BTW, I did Google and found several articles support long-form content.

This article basically echos what I said, that long-form content is good for expensive products that take a commitment to purchase:

https://www.searchenginejournal.com/long-form-short-form-content-best-business/189453/

And here are some of the others, most of which argued the pros and cons or long vs. short content and in my read it seemed that the pros of long-form would allow to roof customers more than the cons:

https://www.searchenginejournal.com/long-form-content-short-form-content-world-matters-make-work/146206/

https://speechsilver.com/why-long-form-content/

https://www.brax.io/blog/long-form-content-vs-short-form-content-which-is-better

https://shanebarker.com/blog/short-form-vs-long-form-content/

https://www.clariantcreative.com/blog/do-people-read-long-form-content

https://www.wordstream.com/blog/ws/2014/05/05/longform-content

#fwiw