The hard part about content for most people is figuring out what to write and overcoming the blank page, so most will never bother. If content packs help business owners or their partners get a jump start on solving that problem then I say go for it. A single article is a jumping-off point for a lot of content a business can produce, blog post, email newsletter, 3-4 social media posts, resources for clients and prospects ( even outside of search engine results ). Do that for a year's worth of content. That's valuable if someone is willing to put in the work now that the hard part has been taken care of.

We all pay for convenience.