In reply to Karie L Barrett.

I don't think anyone's really arguing that the idea of selling pre-packaged content is particularly innovative. What's unique is the LWW side of it that makes it easy to upload that content directly into WordPress. I could be wrong, but I don't think anyone's done this with WP before, at least not that I know of offhand.

As for pricing, you generally get what you pay for. If roofing businesses want to pick up that $9.99 resellable e-book or whatever, maybe it'll work out. But, what they are purchasing here is the expertise in a specialized field. Whether the price tag is worth it, that is up to individual businesses to decide. In the WordPress ecosystem, whether it be software or content, creators far too often undervalue their products.