In reply to Mike Schinkel.

From reading the article, even though there is a mention of SEO I don't think the point of the content packs is to rank in search results (and I really don't see how a quick 500 word article could compete unless highly tweaked and aimed at a local audience). They sound more like a helpful customer service tool that will also add some bulk to a business' website. What I'm curious about is if any of the "outbound links" in the post were sponsored (eg if a roofing supplier did or could pay to have a link added into the content packs...).