Any business entity who ignores facebook or website that ignores what facebook affords them is like saying, "Just ditch Google and Bing and Yahoo in searches".

Facebook affords a just enormous resource of users or potential customers to any website and its unique social nature allows for considerable "word of mouth" traffic. Jeannie likes "xxx website" and shares it with her 600 friends, 25 of them share it with theirs. Facebook is responsible for MANY a site getting from floppin around like a fish out of water to flying.

Google, Facebook, Microsoft, Apple, Amazon, Adobe, Oracle and more are aggressive corporations. In IT they HAVE to be especially now that the World is in competition for web real-estate. China's Alibaba set off lots of flags in eCommerce for example. Now, Alibaba could literally buy Amazon and eBay with change left over. Last thing I read about them was they project by years end to be approaching Walmarts revenues, the #1 in revenue generation at 370 some odd billion annually.

I am going to bring the subject up at Fridays get together with friends. One of our "Pubbies" whom is a recent acquaintance to me (last 6 months) is a DB Admin. But he knows the Facebook API upside and down.

I guess if I can find the time I will look at the FB plugin and see what functionality is there.