In reply to Neo.

Newcomers have a different choice to make than they used to, so I agree with that.

For one site, so have something insanely robust and constantly evolving and (most importantly) very intuitive, the slight increase in price shouldn't be a deal-breaker for the kind of people and needs Elementor was already attracting. If the price for a single site stayed the same or went up ten dollars a year and that's a deal-breaker for you, you probably don't belong building a site and for the hour it would take to make that ten dollars for most people, you'll add way more of an hour to your life of having to do other things the hard way ( again, if you are an Elementor kind of person).

Cost should the last issue to cross your mind in that situation. As the screenshot indicates, they've put this whole mess on their back for four years without an increase and wouldn't you know it, building up to multiple millions of users from scratch costs money, and that money needs to be paid for. It's so typical that people count the misses and not the hits.

They say they want more support, so they're getting more support. Do they say, yay, more support? No, they want those people to work for free I guess.

To act like this was a bait and switch is nutty. Gutenberg may be a more solid tool overall for the bulk of users and it's also improving (and free!) but to imply that anyone that doesn't choose it is an idiot is inefficient thinking.

It's a classic example of "Wow they actually are going to start charging more for a premium product that keeps getting more premium instead of holding the line for their entire existence."