In reply to Krista.

The statement is fully correct. I had a lengthy discussion with the team, and the term never came up. If they used it before then, I was unaware of it. It was clear they were going with different terminology at launch and in our talks. And, maybe they were using different terminology in different places at the time.

None of this is a judgment on what they're doing.

But, we should also not pretend that "full site editing" in the context of WordPress doesn't specifically refer to a set of features that have been under works for a while longer as part of the Gutenberg project. Context matters. In this context, it is not a generic term. Overlooking this would be a disservice to our readers. It's not really bashing a company to call specific practices into question (I'm sure there are specific cases, of course). Having the discussion helps the community and its businesses further build an ethical framework under which to operate.

Maybe most do not see anything wrong. If that is the case, perhaps other businesses will follow suit (I'm sure it's not the first time this has happened).