In reply to Steven Gliebe.

Okay, I read more carefully and see that WordPress coined it. I assumed it was a term in use for years by multiple website builders because it is so generic. I don't think Elementor needs to be doing this. Call it "Elementor 360" or something more brandable. I don't think "Full site editing" is a very good marketing term.

At the same time, it's hard not to feel like this article is at least somewhat of a hit piece on Elementor. I love WP Tavern and appreciate our "Benevolent Dictator" but sometimes I feel like I'm reading state-controlled media, you know. More disclosures might be appropriate.