Read the article twice and, sorry to say, still not sure what is so upsetting to many …

“Full site editing”? Is that not the case? Can you not create header/footer/page/post/woocommerce etc templates using Elementor? Of course you can.
Case closed?… No?… Why?… Because it makes some at Post Status upset? Sorry again, but who cares?
One may like or dislike Elementor, but they did nothing wrong in that advertisement. No misrepresentation, no false advertising.

Oh. Wait… Has Elementor also used the phrase “WordPress frustrationless “?
How dare they…!!
Because ‘naked’ WordPress is surely free of any frustrations, limitations, awkward ways of adding/changing templates, posting pages and posts, right? How can anyone imply that for an average business owner, publisher or an artist – building a decent 3-5 page brochure site is nothing less than a pure joy and a straight forward process, correct??

This conversation is a non-starter. Build something better than Elementor and ‘hijack’ their keywords all you want. Or actually try Elementor’s offer. You may love it and never look back!!