In reply to Frank.

When you consider WP Engine raised $250M recently, $15M for a page builder that serves hundreds of thousands of users is a pittance. Also, remember that the motivation behind the investment is not just in the concept, it's also in the installed user base that can be sold other software once you have them as a customer or Elementor. Investors buy audience and market share because then you can attach a value to each user who represents a long term customer. And, when you have them on the hook for yearly subscriptions, that's all the better.