First, it's good to see Pippin own up to the serious mistep and what is being done to rectify it with refunds, so you have to give him credit for that.

However, I still feel that the Pass concept is not the right way of doing things because people are forced to pay for plugin addons that they don't and/or won't use. The best solution was the (now removed) Starter Package where you basically build your own package of addons with a 30% discount for buying bulk. Even if it was 20%, it would still be a good option.

The benefit of build-your-own package gives you an idea of what plugin addons are popular, used, and what ones are not worth keeping (maintaining, updates, support, etc). But most of all, the user chooses what they need for their specific website. Every site will be different.

I think even with the change in Pass pricing, you may find it's still not as popular. One specific addon is the Software Licensing, but this is only available on the "Professional" and above. So it means purchasing it separately. It also means that if most of the included addons with the Pass's are not usable, the person has to purchase the ones they want separately as well, adding up the costs without discount for bulk. This has the potential of turning away some people.

I think the option to purchase individually and to offer the build-your-own package is the way to go.