In reply to Ben Sibley.

Hi Ben, thanks for commenting.

I'm not calling anyone a bozo, quite the opposite.

If, today, customers feel reassured by having specialist hosts, that is more than worth the $30 they are paying - many have been burnt in the past by completely awful hosts, while pretty much everyone is aware of the reputation WordPress has had for being insecure.

I am saying that the value that the specialist hosts are perceived as providing may, in the coming years, be matched by offerings directly from the cloud giants. It makes sense for the cloud giant to invest that effort and pursue that market because your hosting requirements represent an important point-of-contact with you and your business.

My point is that, actually, the specialist hosts do not do anything all that special but, because of those past problems, they get a disproportionate amount of credit for simply keeping WordPress up-and-running. I am suggesting that it will be possible for the cloud giants to achieve an even greater level of reliability and performance, at far greater scale and far lower cost.

Not being bozos, this will noticed by many of the speciality host customers.