The old pop-version of the relevant wisdom is; "Call me anything you want, just don't call me late for dinner"!

The old biz-version of the same goes; "Call us anything you like, just don't forget to sign the check"!

Idiosyncratic or outright zany name-creation has its pluses, and its minuses. And there is a spectrum in such things: WordPress is not as bad as Yahoo!, for example.

But it will not take long at all to find examples in this popular if sometimes irksome flamboyant-name genre, at which reasonable people brusquely balk.

However - if this is the only or worst banana-peel on which Matt Mullenweg places poorly-thought-out mass & force ... we should just accept Him as Jesus & call it good. ;)