In reply to Brian.

Since all of the examples point to migrating into wordpress, this seems like a WP effort to gobble up as much data as they can in the same way that the competitors are.

I can understand the concern with this. In the name of Democratizing Publishing - part of this project is absolutely to make sure that content can also be exported out of WordPress in ways that are useful to people. The last thing we want to do is lock people into another platform instead.