In reply to Pippin Williamson.

Actually, as part of the subscription model, they are. This is the downside of the pay per time model everyone has become so fond of. You attempted to make a distinction between customers and shareholders but you failed to account for the subscriber aspect. There is a fiduciary obligation created to the subscriber. You don't seem to give enough weight to that aspect.

Moreover, Headway (and most Wordpress-based software subscription sales) run afoul of typical refund policies for subscribers, who ought to be offered a pro-rated refund for the balance due. Instead, most offer between 7 and 30 days to refund but sold a 12 month subscription.