In reply to Matt.

I 100% agree with your thoughts here Matt. As a content creator first and foremost, my own journey reflects the frustration that comes from the dynamic you've described.

In the past, I'd have this grand vision for something I wanted to create and I'd buckle down to work on it within WordPress. Then, before I know it, I'm bogged down in what should be basic formatting. After a short while I'm completely out of creation mode and into tinkering mode, amateur developer mode, and frustration mode.

Enter page builders. A massive user experience improvement for people who want to create content. And by many accounts a huge pain (or, at the very least, a huge source of annoyance) to others in the community. But that's a different conversation; one whose complaints (I believe) are being addressed as best and as fast as they can be by the major third parties developing page builders.

(Full Disclosure: I work for Elegant Themes, creators of Divi, as their content manager.)

I'm really excited to see what comes out of this next phase of WordPress core development. If they do indeed choose to take a modular approach to content, which I agree with Reid is the way to go, then they will have to address the same issues and concerns lodged against all current page builders while also creating a user experience that can compete. A tall order indeed! But one I'm confident we as a community can achieve.