Hey Reid, great post, this is something we started to think about over a year ago and at that point we didn't even see Matt's original comments about 'content blocks', we just upped and made somehing! We're in the final stages of getting our take on this whole 'commodity/content' blocks thing out for beta very soon and as I read all the comments here I'm reasonably convinced we've made a good start... If anyone's interested in having a look and perhaps beta testing/reviewing, please sign up here: https://redforge.io and I'll contact you with more details. Thanks David