In reply to Brin Wilson.

I think the issue I and many other WP people run into is getting known for making WP sites. And along with that, the promise of "you'll be able to edit nearly EVERYTHING on the site without code". Now I don't develop themes like on Themeforest, I build one-off themes for agencies that cater to small and large businesses. So it basically becomes a one-off site with the ability to edit everything via WordPress.

It's true that we could probably get things done quicker doing straight HTML and CSS, although I've found that having even that little bit of automation is helpful. I think that's why things like Jekyll and flat-file CMS' have become so popular. Don't need something as large and feature-full as WP, but then again, if you want to change your main navigation, who wants to go through every .html file in the site and update that header section?