I’m a very basic WP user and Ads brought by plugins and themes are a plague. I open my admin and I have to close Ads. I’m on my own site and I have Ads! I paid for themes and plugins and not because of the banners. Greyed features, clear description of the Pro version are well enough to decide to buy the Pro version or not. I used a theme that showed a banner every time I connect to my admin. I knew there was a Pro version. I knew I did not need it. So the banner was like a punishment more than an encouragement to buy the Pro version. I decided to buy… another theme. I will test Clarify.