In reply to Chrominator Sanderson.

I second Firefox being a great option.

Just to clarify things, I’d like to add that it’s important to distinguish between the two ways in which FLoC can be opted out of.

Using a “flocless” browser is a great way for end users to ensure they’re excluded from the trial. But realistically speaking, Chrome is probably going to be the dominant web browser for the foreseeable future.

Opting a website out of the trial is what we as website owners can do to protect users who aren’t able or willing to try an alternative browser. This is what a number of plugins already allow you to do, and what is being discussed in the trac ticket.