Jeff, thanks for the feedback on our next blockbuster theme.

I voted "Are you crazy?" :)

This theme has literally been "in the works" since April when Chris talked about doing away with typical WP page templates and started working on the layout engine that powers Builder.

We're super excited to finally release (hopefully in the next 2 weeks) because my personal experience with WordPress and the emphasis we've put into WP themes at iThemes has been using WordPress as a CMS and building websites (not just blogs) with WordPress.

I think Builder turns WordPress into web design software in a way. It puts the power of layout design into the users' hands. And to me, that is indeed powerful.

We think Builder "extends" WordPress ... and after it's released, we'll start working on Builder additional elements (widgets, plugins, child themes, etc) that extend Builder even further as we've done with Flexx. (Flexx has got a lot more stuff than we initially released it in November of last year, which you might remember, Jeff.)

As John and others said, you'll still need great design. And that's a point I hope to emphasize ... this is a POWERHOUSE 'web design with WordPress' theme for typical graphic designers (like our James Dalman) and it should them to unleash their awesome design skills and put more time into graphics and CSS tweaks -- with MINIMAL coding!