@Cory Miller - As someone who uses WordPress all day, everyday, I am glad whenever anyone decides to contribute their time, energy and talent towards improving any aspect of the WordPress eco-system. Your Essence theme was ideal for something I was working on when I bought it in early '08, I benefitted from it, and, yes, I was aware of one revision, but my overall impression was that there wasn't a lot of post-sale activity and I was not made aware of ithemes other ventures, even though I pay pretty close attention to what's happening in the WordPress world.

Essence was worth every cent, it was just a noticeable lack of attempts to entice me into deeper engagement with your company although perhaps I would have a very different impression if I was one of your $500 customers.

You shouldn't take my raising the issue of customer engagement as a personal criticism, it is something that even corporations with thousands of employees rarely get right, as an early innovator in commercial themes you had a lot of other stuff on your plate, everything takes time.

I watched the video you posted on your site, in which you chat about Builder with your developer, that was a good example of engagement, I look forward to seeing where your new direction leads you and, if you produce useful themes and training products at a good price, I will be one of your biggest advocates.